It was the night before Thanksgiving when I saw Brandi’s scoliosis surgery commercial for the first time. I couldn’t help but relive her exact emotions I had while saying goodbye to my mom before walking into the operating room nearly 12 years ago.
I have seen other Akron Children’s Hospital commercials and always wondered what I would think/feel if I saw a scoliosis piece. Boy was the timing impeccable. I wanted to reach through the TV and tell Brandi that everything would be fine. That she would definitely be in some pain for a few days, but end up taller, stronger and have a pretty neat story to tell down the road. To assure her that she would soon be able to participate in sports again as she once did, and in my case, be able to play D2 collegiate tennis (who would have thought that my spine would be fused with similar titanium to that found in my racket!).
The way Dr. Schrader and his team treated my family and me (then age 14) could never be forgotten. I often tell people that my surgery at Akron Children’s was the best customer service I’ve ever received in my life.
Now as a marketing professional who has written TV and radio spots and other ads, I greatly appreciate the genuine, raw and inspiring nature of this campaign. It has brought me to tears.
Thank you Akron Children’s Hospital, and Brandi for this story. I hope you are well on your way to recovery … life will be back to normal in no time.
Here is one of Brandi’s TV spots.