18 years. 6,570 days. 157,680 hours. Childhood is both fleeting and finite – a million moments big and small, from heroic first steps to awkward middle school crushes and countless other milestones along the way to independence.
Akron Children’s recognizes the importance of each of those milestones and moments. That’s why preserving, protecting and enriching the special time that is childhood is at the heart of our new advertising campaign, “More childhood, please.”
The multi-year effort features real home videos that capture the simple, everyday moments of childhood, as well as some heart-tugging ones documented within the hospital, such as doctors and nurses gathering in the hallways for a teen’s joyful end-of-chemo celebration.
Safeguarding Childhood, One Moment at a Time
The effort includes a dedicated “More childhood, please” website, along with television, digital radio, outdoor and social media ads all in support of celebrating kids … being kids. Equally important, the campaign highlights Akron Children’s commitment to helping each child – and their family – relish all the joys of childhood.
“Through ‘More childhood, please,’ we have the chance to highlight our role in safeguarding and celebrating everything that’s special about childhood,” said Beth Smith, vice president for marketing and public relations at Akron Children’s. “We want kids to be kids, no matter what challenge they’re facing. And our care providers are here to support families – not only during those big moments like surgeries and hospitalizations – but day in and day out.”
A Place Where Kids Have Always Ruled
For Akron Children’s, this message supports their ongoing mission to treat every child as they would their own. It’s a commitment that goes back to their founding.
“Celebrating childhood may be at the center of our new advertising campaign, but it’s what Akron Children’s has been doing for more than 125 years as an independent, freestanding children’s hospital,” said Smith. “We combine the best pediatric medical care with high-touch moments, like the encounter with a member of the hospital’s Doggie Brigade™, the pediatrician who is the master of the knock-knock joke, or the child life specialist who knows just what to say to ease a child’s anxiety before an MRI.”
Join the More Childhood, Please Effort
Check back regularly at akronchildrens.org/morechildhoodplease.org to see the ads and for more information on the effort. Also, make sure to follow the hospital on social media (@akronchildrens), along with sharing your child’s special moments using #MoreChildhoodPlease.